Author/s:O'Neill, Jill, Chris Leonard
PDF-file. Pagination as in the original proceeding.32-36.pdf
Title:Learning Curves: Managing Smooth Product Development Cycles in Non-Print Environments
Abstract:With the demand for electronic products and desktop access in the past 5-8 years, information providers have had to reorganize their operations to manage and produce digital versions of their publications. They have had to develop new formats and new interfaces while also refocusing business plans to establish new pricing models and collaborative partnerships. Managing these types of fundamental changes to their business has entailed use of project management as well as new product development processes.

Unlike the mature medium of print on paper, publishing in a non-print environment requires established processes of product development and requires expertise in the appropriate management of those cycles. But publishing organizations, at the beginning of this decade, had little familiarity with such cycles as applied to the electronic environment. For print, there was a standard production process for taking an item from manuscript to bound volume or in the instance of secondary bibliographic resources, from published source to full bibliographic citation and abstract entry. But since the burgeoning of the scholarly literature since World War II, these processes had become well-known and expertly done by most organizations in the publishing community.

Conversant with the information requirements of the professional and scholarly research communities, the Institute for Scientific Information (ISI) produces highly-acclaimed Web environments for tools which facilitate serious research at the desktop. In building those environments, like so many other content providers, ISI had to establish new or modify existing processes for conceiving, planning, developing and testing a product prior to commercial release. The context in which this process was developed mirrors the changes at large in the publishing and information industries between the period between 1993 and today.