Market Intelligence: Building Strategic Insight
| Document type: | Monographs |
|---|---|
| Full text: | |
| Author(s): | Klaus Solberg Søilen, Per Jenster |
| Title: | Market Intelligence: Building Strategic Insight |
| Year: | 2009 |
| ISBN: | 978-87-630-0202-8 |
| Publisher: | Copenhagen Business School Press |
| City: | Copenhagen |
| Organization: | Blekinge Institute of Technology |
| Department: | School of Management (Sektionen för management) School of Management S- 371 79 Karlskrona +46 455 38 50 00 http://www.bth.se/mam/ |
| Authors e-mail: | kss@bth.se |
| Language: | English |
| Abstract: | Market Intelligence provides managers with helpful concepts, tools and ideas on market intelligence and analysis. Additionally, it gives the reader some of the analytical tools used to analyze both micro and macro factors in the organization’s environment to better predict future outcomes and help decision making. The field of competitive intelligence is studied by a diverse research community. Contributions are made to aid states on a national, regional and local level (Public Intelligence), the military (Military Intelligence), non-profit organizations (NPO Intelligence) and private companies (Private Intelligence). However, these contributions are mostly done in isolation, even though all these fields of study have much in common. The authors build their insight on these various schools as well as practical applications and provide the essential insights to aid management thinking. |
| Subject: | Business Administration\Marketing Business Administration\Information Business Administration\International Business |
| Keywords: | Market Intelligence, Business Intelligence, Competitive Intelligence |
| Note: | Chinese translation available 2010 |
