Hot hands or Cold feet of e-Auction Consumers:Aspects of Affect, Construal, Risk and Temporality.

Document type: Conference Papers
Peer reviewed: Yes
Full text:
Author(s): Martin Svensson, Ian Robson
Title: Hot hands or Cold feet of e-Auction Consumers:Aspects of Affect, Construal, Risk and Temporality.
Conference name: Anzmac New Zeeland
Year: 2007
ISBN: 978-1-877156-29-9
City: Dunedin
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: mts@bth.se, iro@bth.se
Language: English
Summary in Swedish: The paper explores affective, construal and risk aspects of consumer’s judgments and deci-sions at the point of purchasing in e-auctions. Using an eBay example, the paper investigates applicability of psychological theory, revealing a nuanced view of consumer behavior. Obser-vations regarding concert ticket and car sales were utilized in exploring the phenomena. The observations indicated concert tickets to have a sharper raise in prize in comparison to the cars sold, as the auction got close to an ending. Furthermore, the research showed that automatic bidders won most of the auctions. The findings are discussed in terms of a proposed psycho-logical perspective.
Subject: Business Administration\Marketing
Human Work Science\Human Computer Interaction
Psychology\General
Keywords: Affective processes, decision making, judgment, e-auction, temporality, risk
Edit