Competitive Intelligence at Trade Shows
| Document type: | Conference Papers |
|---|---|
| Peer reviewed: | Yes |
| Author(s): | Klaus Solberg Søilen |
| Title: | Competitive Intelligence at Trade Shows |
| Conference name: | Veille Stratégique Scientifique & Technologique (VSST) |
| Year: | 2010 |
| Publisher: | University of Toulouse |
| City: | Toulouse |
| Organization: | Blekinge Institute of Technology |
| Department: | School of Management (Sektionen för management) School of Management S- 371 79 Karlskrona +46 455 38 50 00 http://www.bth.se/mam/ |
| Authors e-mail: | kss@bth.se |
| Language: | English |
| Abstract: | Findings from the case study confirm previous research by Marshall (1920) and Hayek (1937) about knowledge as a powerful engine of production. At trade shows Knowledge transfer between human being involves extensive communication (Albino, 2004). As suggested by Cook and Brown (1999) the crucial role of practice in learning processes may suggest relying on face-to-face communications rather than on electronic document exchange. This is also emphasized by Argote and Ingram (2000). Furthermore our findings correspond with those of Stringfellow et al. (2006) who suggest that current marketing education do not fully comprehend business imperatives. The same conclusions are found in McKenzie et al. (2002). We also observed poorly defined trade show objectives and an inability to follow them (Dallmeyer, 1998). The trend towards more entertainment as suggest by Friedman (2005) and Jensen (1999) was also confirmed. |
| Subject: | Business Administration\Marketing Business Administration\Information Education\General |
| Keywords: | Market Intelligence, Trade Shows, Economics of Knowledge, Integrated Marketing Communications, Competitive Intelligence, Event Marketing, KRAFT model |
| Note: | http://atlas.irit.fr/COLLOQUES/VSST2010/Programme-VSST'2010.htm |
