Online Social Networks as a Catalyst for Software and IT Innovation

Document type: Conference Papers
Peer reviewed: Yes
Full text:
Author(s): Leif Singer, Norbert Seyff, Samuel Fricker
Title: Online Social Networks as a Catalyst for Software and IT Innovation
Conference name: 4th International Workshop on Social Software Engineering
Year: 2011
Publisher: 7th Framework Program of the European Commision
City: Szeged, Hungary
Organization: Blekinge Institute of Technology
Department: School of Computing (Sektionen för datavetenskap och kommunikation)
School of Computing S-371 79 Karlskrona
+46 455 38 50 00
Authors e-mail:
Language: English
Abstract: People have many creative ideas, but only a few of these ideas are realized and lead to innovation. Good ideas often fail because they are not shared between innovators and stakeholders, hence are unlikely to be realized. Consequently, many opportunities are missed to excite customers and to gain a competitive advantage. This paper proposes an innovation process that uses online social networks to lower the hurdle to sharing ideas. The process leverages diffusion effects of social networks while supporting the generation, evaluation, consolidation, and implementation of innovative ideas with lightweight activities. The process is illustrated and discussed using an application example. Although we are focusing on innovation regarding software-intensive systems, we foresee that the discussed process has the potential to be applied to other domains as well.
Subject: Software Engineering\General
Human Work Science\Computer Supported Cooperative Work
Technoscience Studies\Innovation System and Development
Keywords: Creativity, Innovation, Online Social Networks