Introduction to the private and public intelligence

Document type: Monographs
Author(s): Klaus Solberg Søilen
Title: Introduction to the private and public intelligence
Year: 2005
Pagination: 170 pages
ISBN: 9789144036403
Publisher: Studentlitteratur
City: Lund
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: kss@bth.se
Language: English
Abstract: Book: This book provides both students and intelligence professionals with basic theory and a number of practical tools to enhance their careers as analysts. Its subject matter goes under many names: competitive intelligence, competitor intelligence, business intelligence, and marketing intelligence. The aim has been to show the logic behind analysis so that the student and the professional may learn the techniques of building or adapting his or her own analysis to fit any practical problem, rather than presenting well-known analyses as if they were static truths. The book is not about state and military intelligence, nor about the history of intelligence. Having said this, it will be apparent to the reader that the scientific methods and tools presented are shared by all the intelligence functions.
Subject: Business Administration\Information
Business Administration\Marketing
Business Administration\Management Control
Keywords: Business Intelligence, competitive intelligence, private and public intelligence
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