Key success factors for Ericsson mobile platforms using the value grid model

Document type: Journal Articles
Article type: Original article
Peer reviewed: Yes
Author(s): Klaus Solberg Søilen, Mauricio Aracena Kovacevic, Rim Jallouli
Title: Key success factors for Ericsson mobile platforms using the value grid model
Journal: Journal of Business Research
Year: 2012
ISSN: 0148-2963
Publisher: Elsevier
URI/DOI: 10.1016/j.jbusres.2011.10.002
ISI number: 000306049100015
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
Language: English
Abstract: This research aims to illustrate the value grid framework in a multinational company: Ericsson Mobile Platforms AB (EMP). How does the value grid model help to define the organization's Key Success Factors (KSF)? For this case study, the value grid concept proves to be a valuable heuristic tool to locate opportunities that are not evident when applying a traditional value chain approach. The value grid approach allows firms to identify opportunities and threats in a more explicit way than with the traditional value chain model. One year after the data was collected in 2007, ST Microelectronics and Ericsson merged their wireless semiconductor businesses with the goal of creating the industry's strongest product offering in semiconductors and platforms for mobile applications. The reasons for the merger can be seen directly from the value chain analysis. The new company, which is named ST-Ericsson, can now identify indirect ways of influencing demand by playing a coordinative role with network operators.
Subject: Business Administration\International Business
Keywords: Business intelligence, Key success factors, Mobile phone industry, Value chain, Value grid, Value network