Kittipong Sophonthummapharn , pp. 69. MAM/Sektionen för Management, 2005.
Being an effective leader in today business environment is a challenged task. The world has
shifted to the digital era where social and business structures are rapidly changed. The trend
of globalization forces all leaders to regularly learn more on what was changed and what is
being changed. Today, companies that already adapt new business concept probably have a
better application that satisfy more customers than companies that work in the old manner.
What is work in the past is probably obsolete in today. One of the popular issues during the
last two decades is the phenomenon of e-commerce. How leader reacts with the trend of ecommerce
is primary purpose of this study. It is said that the way leader acts and behaves will
directly affect company performance.
This study explores the association between leadership styles and e-commerce adoption. The
purposes of the study are to identify the type of leadership styles in associated with the level
of e-commerce adoption and to measure that attitude of the leaders toward employing ecommerce.
The study was conducted in Thailand and emphasized in exporting industry. Three
hundred Thai food companies were systematically selected. Self-administered questionnaires
were mailed to those companies. The response rate was 70.67%
Hypothesis was developed and tested with statistical significant level of 0.05. A Pearson chisquare
test supported that there was a difference in e-commerce adoption between leadership
styles. By using regression analysis, the study found two factors influenced the level of ecommerce
adoption: type of leadership style and number of employees.
The finding indicated that most managers were medium shared leadership style which
inclined to task concern rather than people concern. The majority of companies have already
adopted e-commerce into their business. The result showed that most of them were in the
level of information based e-commerce. Leaders who have high shared leadership tend to
have a higher level of e-commerce adoption than other two types of leadership. It would
therefore seem that the leaders who are high in both task and people concern would be early
adopters in e-commerce.
Most managers had positive attitude toward e-commerce. They agreed and accepted the
advantages of employing e-commerce into their business. The attitudes they had were ecommerce
can generally help the firm increases profit, reduces operating costs, quickly
expands business globally, fast communicates with customers, and improves its image.