Inlämning av Examensarbete / Submission of Thesis

Malin Blom; Sabina Gunnarsson , pp. 56. MAM/Sektionen för Management, 2012.

The work

Författare / Author: Malin Blom, Sabina Gunnarsson
Titel / Title: Att arbeta med strategier och mål i en offentlig verksamhet - En fallstudie om strategiimplementering inom ett kommunalt bostadsbolag
Översatt titel / Translated title: Working with strategies and goals in the public sector - A case study on strategy implementation in a municipal housing company.
Abstrakt Abstract:

Background: During the 2000s, there has been an increased interest in studying business management and strategy implementation with customer focus in public organisations. To achieve business goals it is important to continuously work with strategies to meet customerdemands for increased efficiency and service.

Purpose: The aim of the essay is to examine how to work on strategy implementation in a municipal real estate company from a management perspective in order to achieve overall goals.

Method: The study’s methodology is a case study based on qualitative telephone interviews
that were conducted with representatives in managerial positions from various levels of the
company. The choice of the qualitative data was considered relevant in relation to the chosen
topic of the thesis. The empirical data was then compared to the theoretical framework of the
thesis.

Results: Strategies guide the company to achieve the overall goals, which are later on broken down into operational targets. The implementation of strategies takes place through changes in the work practices and procedures. The use of continuous feedback and established routines generates distinct efficiency advantages.

Ämnesord / Subject: Företagsekonomi - Business Administration\Organization
Företagsekonomi - Business Administration\Management Control
Nyckelord / Keywords: Strategier, Strategiimplementering, Kommunalt bostadsbolag, Balanserade Styrkort, Service Management, Mål.

Publication info

Dokument id / Document id: houn-8xfrmb
Program:/ Programme Ekonom online
Registreringsdatum / Date of registration: 08/23/2012
Uppsatstyp / Type of thesis: C-Uppsats

Context

Handledare / Supervisor: Eleonore Huang Vogel
Examinator / Examiner: Marie Aurell
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: bth2012blom.pdf (540 kB, öppnas i nytt fönster)