Katarzyna-Ewa Sobolewska MSE-2006:16, pp. 50. TEK/avd. för programvaruteknik, 2006.
This paper is focusing on the data mining solutions for the
WWW, specifically how it can be used for the hyperlinks
evaluation. We are focusing on the hyperlinks used in the web
sites systems and on the problem which consider evaluation of
its utility. Since hyperlinks reflect relation to other webpage one
can expect that there exist way to verify if users follow desired
navigation paths. The Challenge is to use available techniques
to discover usage behavior patterns and interpret them.
We have evaluated hyperlinks of the selected pages from
www.bth.se web site. By using web expert’s help the usefulness
of the data mining as the assessment basis was validated. The
outcome of the research shows that data mining gives decision
support for the changes in the web site navigational structure.