Inlämning av Examensarbete / Submission of Thesis

Diana-Jimena Mosquera-Fernandez; Naemeka-Eziaha Ononiwu , pp. 87. MAM/Sektionen för Management, 2006.

The work

Författare / Author: Diana-Jimena Mosquera-Fernandez, Naemeka-Eziaha Ononiwu,
Titel / Title: “Strategic factors influencing the transition of businesses as they migrate from place to space, and vice versa: Issues and considerations”
Abstrakt Abstract:

The purpose of the research is to address the issues and considerations faced by companies, mainly retail B2C companies, as they try to establish online presence, migrating from tradition modes of doing business, to adoption of some virtual attributes. It also looks into the challenges that wholly virtual companies face, particularly online retailers (normally called e-tailers) as they realise the need to embrace traditional business processes, in a bid to gain from the advantages of the two worlds (the traditional world and the virtual world).

We discussed problems, issues and considerations that these retail companies, both wholly internet based firms and the well known traditional firms face through a case study approach. With the use of different case studies of successful traditional companies, we shed light on what need to be considered while migrating from either of the two platforms elaborated on (the traditional world, and the virtual world)

Ämnesord / Subject: Företagsekonomi - Business Administration\Organization

Nyckelord / Keywords: Traditional business, Internet companies, Virtual enterprise, Hybrid companies, Virtual companies, Business-to-customer, B2C, Bricks and Mortar, Brick and Click, Clicks and Mortar, E-tailers, Place to space, Business Migration,

Publication info

Dokument id / Document id:
Program:/ Programme Magisterprogram Ekonomi, 40 poäng/Master programme Economy
Registreringsdatum / Date of registration: 10/18/2006
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master


Handledare / Supervisor: Peter Stevrin
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: msc_final_thesis_biz_migration[1].pdf (814 kB, öppnas i nytt fönster)