Inlämning av Examensarbete / Submission of Thesis

Andrea J. Altmann; Maya Givon; Heather A. Shand , pp. 80. ING/School of Engineering, 2010.

The work

Författare / Author: Andrea J. Altmann, Maya Givon, Heather A. Shand
Titel / Title: Nature Inspired Guidelines to Effectively Communicate Sustainability Messages
Abstrakt Abstract:

Communication patterns in nature were studied in order to address the challenge of effectively communicating sustainability messages. Fourteen patterns were found in nature and translated into user-friendly guidelines called Guidelines for Effective Communication of Sustainability Messages. These Guidelines were given to sustainability experts and peers for overall feedback and insights. Their responses showed that these Guidelines could be used to improve communication of sustainability messages by using
them as a checklist and a design tool when designing messages and methods for communicating sustainability. Using these Guidelines as a tool within the Framework for Strategic Sustainable Development (FSSD) could also help people better understand today’s sustainability challenges and the need for adopting a strategic approach used within the FSSD.

Ämnesord / Subject: Hållbar utveckling - Sustainability\General
Hållbar utveckling - Sustainability\Strategic Planning
Hållbar utveckling - Sustainability\Business
Nyckelord / Keywords: Biomimicry, effective communication, FSSD, nature, strategic sustainable development, sustainability messages

Publication info

Dokument id / Document id:
Program:/ Programme Strategic Leadership Towards Sustainability
Registreringsdatum / Date of registration: 06/04/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)


Handledare / Supervisor: Merlina Missimer, Anthony Thompson
Examinator / Examiner: Sophie Hallstedt
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: ING/School of Engineering

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