Ulrica Rosenqvist; Therese Nilsson; Hanna Claesson Ulrica Rosenqvist, Therese Nilsson, Hanna Claesson. Lönar det sig att arrangera tävlingar för bästa uppsats och affärsidé?, pp. 60. MAM/Sektionen för Management, 2004.
Purpose: The purpose with this paper is to get a deeper understanding for prizes and awards as a marketing tool and phenomena. Further we want companies/organizations that use this should be able to make better decisions concerning marketing towards students. Maybe they will get better results on the basis of our investigations.
Method: We used the qualitative method when we did the interview that was also non-standardized. The survey was quantitative, and the case study comprises both qualitative and quantitative method.
Conclusion: Companies/organizations that arrange this type of competitions have to look over their marketing of the competition. They have to get the student more interested in participating. They should use more distribution-channels and get some new thinking into their marketing.