Inlämning av Examensarbete / Submission of Thesis

Bertha Kyere-Frempong; Olakunle Lemboye , pp. 112. MAM/Sektionen för Management, 2009.

The work

Författare / Author: Bertha Kyere-Frempong, Olakunle Lemboye
lemboye@yahoo.com, beky08@student.bth.se
Titel / Title: Young Small Business Strategies and Re-orientation towards Sustaining its Business Goals
Översatt titel / Translated title: Young Small Business Strategies and Re-orientation towards Sustaining its Business Goals
Abstrakt Abstract:

This research is aimed at studying the business strategies of young small businesses in Finland and Ireland. Needless to say those young small businesses are critical to many economies despite their size. Studying their operational strategies and finding ways to re orient them to attain and sustain their business goals despite being faced with economic challenges, is therefore of scholastic interest
To carry out this study, a qualitative method was used. The primary data used was interview of the manager of four young small firms; two from Finland and two from Ireland. To achieve geographical spread and diversity of information 4 firms were selected: 2 each from Finland and Ireland. And to avoid management bias in information delivery; we interviewed selected employees to help cross check information gathered from the latter. Some randomly selected employees of these firms were also interviewed. Secondary data such as literature collected from books, journals and previous researches were also used. Findings on strategies that the businesses applied during their operation were qualitatively analyzed and recommendations made to help re-orient such businesses.
The analysis of the collected data revealed that products and service offerings, strategic marketing and communication, operational costs effectiveness, business educational background as well as commitment of the entrepreneur coupled with the corporate social responsibility affects the goals and for that matter the success of young small businesses. In Recommendation, it is therefore that if young small businesses would not consider their size and scale of operation but objectively adhere to strategy formation principles, they would experience swift strategy implementation guidelines and be in a better position to monitor and control their progress to be able to effect appropriate changes on time in order to sustain their business goals in the long run notwithstanding the economic challenges they face.

Ämnesord / Subject: Hållbar utveckling - Sustainability\Business
Hållbar utveckling - Sustainability\Strategic Planning
Företagsekonomi - Business Administration\Management Control
Nyckelord / Keywords: Young business, small business, strategy, reorientation, sustainable business goals, performance, corporate social responsibility (CSR)

Publication info

Dokument id / Document id:
Program:/ Programme Business Administration
Registreringsdatum / Date of registration: 07/01/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Dr. Thomas Danborg
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00