Joakim Lindell; Anders Nilsson , pp. 78. MAM/Sektionen för Management, 2009.
Computers together with Internet have been growing enormously, during the last decade and the area of information technology has been growing in the same speed. As long as the surrounding environment evolves, the business models must within the IT-area, keep the same pace. So, how do business corporations handle this change to attract customers? How do the dominant business models look like? In many cases, they are apparently much the same. But what differences can we see and what areas can be improved?
We have showed that the IT area isn’t just one, it consist of several segments. These segments are pretty different but can still in many ways use similar business models. To have a chance to explore existing dominant business models, we decided to simplify existing models. The result of our simplified model showed that “a packaged solution” is one business model that companies utilize in large extent. We could also confirm that education is something that has been left behind. (This was confirmed already 2002 by M. Gustafsson and C. Heed). If companies have the possibility to integrate education in their existing models, they could attain much greater market shares.
This work will show what segments information technology consists of and which kind of dominant business models that is in use. It will also provide knowledge for further examinations, which we also see as necessary.