Inlämning av Examensarbete / Submission of Thesis

Thérèse Deutgen Thérèse Deutgen Media and the priming of stereotypes: Direct effect of news articles racial stereotypes on individuals judgements of people of foreign extraction., pp. 57. MAM/Sektionen för Management, 2005.

The work

Författare / Author: Thérèse Deutgen
eli@bth.se
Titel / Title: Media and the priming of stereotypes: Direct effect of news articles racial stereotypes on individuals judgements of people of foreign extraction.
Abstrakt Abstract:

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject’s explicit opinions against foreign people were also measured through “The Modern Racial Prejudice Scale”. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime. The central hypothesis was that news containing people of foreign extraction primes racial stereotypes which are subsequently brought to bear on subject’s evaluations of that person’s characteristics. A 2 ´ 2 ´ 2 ANOVA splitt-plot design revealed that there was no significant difference in judgments of the different articles depending on race or content . A distinction between sterotype activation and sterotype application are discussed.

Ämnesord / Subject: Samhällsvetenskap - Social Sciences\Psychology
Humaniora - the Humanities\Psychology
Samhällsvetenskap - Social Sciences\Sociology
Nyckelord / Keywords: stereotypes, media, priming

Publication info

Dokument id / Document id:
Program:/ Programme Samhällsvetarprogrammet/Social Science programme
Registreringsdatum / Date of registration: 12/20/2005
Uppsatstyp / Type of thesis: C-Uppsats

Context

Handledare / Supervisor: Erik Lindström
eli@bth.se
Examinator / Examiner: Erik Lindström
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

tessan_d@hotmail.com