Inlämning av Examensarbete / Submission of Thesis

Naveed Hussain Malik; Masood Hussain chaudhary , pp. 61. MAM/Sektionen för Management, 2010.

The work

Författare / Author: Naveed Hussain Malik, Masood Hussain chaudhary
naveed.hm@gmail.com, zindagi03@hotmail.com
Titel / Title: Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode
Översatt titel / Translated title: Factors Effecting Small and Medium Enterprises, Selection of Market Entry Mode
Abstrakt Abstract:

Development in infrastructure limits the communication gap, speedy travel and low cost tariff barriers as well other drivers of globalization have made overseas markets easier to get small firms and gave more opportunities to SME´s internationalize. The market entry mode choice or selections have strong effect the success or failure of the company. For instance an insufficient or wrong entry mode selection can decrease opportunities and limit important choice for the firm and could lead to high financial loss as well as lose control on overseas market. The purpose of research study is to provide a deep and better understanding of the factors those effecting SME´s selection of market entry mode. Research question how can the influence of internal and external factors on the selection of market entry mode. A frame of reference led to the building of summary which in turn became the basis for data collection. Two qualitative case studies for Pakistani SME´s namely socks knitter Pakistan and RK International were undertaken. The main findings shows the clear link between the theories claim to be internal and external factors influencing market entry mode choice between SME´s.

Ämnesord / Subject: Företagsekonomi - Business Administration\Management Control
Företagsekonomi - Business Administration\Information
Företagsekonomi - Business Administration\Organization
Nyckelord / Keywords: Small and medium enterprises, market entry mode, internationalization

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 09/25/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Eva Wittbom
eva.wittbom@bth.se
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
I samarbete med / In co-operation with: Socks knitter pakistan, RK International
Anmärkningar / Comments:

C/O Kamran Anjum
Norrekaer 14. 7 Tv 2610 Rodovre
Denmark

Files & Access

Bifogad uppsats fil(er) / Files attached: master thesis msc in business administration.doc (329 kB, öppnas i nytt fönster)