Anna Dyberg-Ek och Ewa-Lotta W Runesson , pp. 73. MAM/Sektionen för Management, 2004.
Which factors affect customer satisfaction in a non-physical bank
The purpose with this thesis is to study what creates customer satisfaction in a non-physical bank relation. We look at this by conducting a case study in which we studied the opinion of customers who uses the e-bank
We have used a qualitative data method through which we have received answers from our respondents, these we have interpreted to form information, which we have used in our analysis. In our empirical study we have used a case study in which we have chosen to interview both customers and co-workers to get an answer to our problem.
We have found five factors that affect Internet customers to get more satisfied with an offer. The customers feel that it is important to be able to do their errands whenever and wherever they like. It is important with
availability. The customer also would like to decide himself how to contact the bank. This means that the bank must be flexible in how they meet the customers. It should be easy to find the right information and it should also be easy to understand. The customers also feel that it is
important that they do not loose the possibility to counselling even if they do not visit the office. This counselling we feel could also be done over the Internet with a web cam and a live chat. Though, it is important that the technique works properly and that they still can feel that there is an employee behind the technique. It is important to be able to feel trust towards the organisation and its services.
Anna Dyberg-Ek firstname.lastname@example.org
Ewa-Lotta W Runesson email@example.com