Marcus Westerberg , pp. 55. MAM/Sektionen för Management, 2006.
Title: Experiences of Banner advertisement on a specialized homepage
Author: Marcus Westerberg
Supervisor: Marie Hemming
Department: Department of Business Administration, IEM
Course: Bachelor thesis in Business Administration, FEC 007
Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners.
Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization.
Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service. It´s important for the users that the banneradvertising are about things that they are interested in. Only then the users will be drawn to the banneradvertising on different homepages.