Viktor Österberg , pp. 99. ING/School of Engineering, 2012.
Electric Vehicles represent a small niche market today, but is predicted to grow rapidly over the next years. In order to prepare for this upcoming trend it is the networks of Electric Vehicle Charging Stations (EVCS) must expand, leading to an increasing demand for EVCSs. The EVCS market is thus becoming increasingly more popular to companies, and therefore this study’s purpose is to investigate this market and its competitive situation.
The method used in this study includes a brief market analysis and a competitor analysis. The market analysis includes identification of the EVCS markets together assessing the future of the markets, and identification of EVCS market drivers and restraints. The competitor analysis includes competitor identification, classification and analysis. The top ten competitors are analyzed by the use of document content analysis, the analysis involves understanding the competitors’ target customers, how they do business and how their marketing material is structured.
The three most promising EVCS markets, both currently and in the future, are the Asia Pacific, Europe and the North America markets. Most of the top competitors are active within these three markets. Regional developments, and market drivers and restraints of these markets have been identified. The opportunities in the EVCS markets are many as they are relatively unexploited markets without any actual market leaders, and also that all markets are predicted to grow at a very high rate over the coming decade in parallel with the projected mass adoption if Electric Vehicles (EVs).