Inlämning av Examensarbete / Submission of Thesis

Yousuf Chapal; Md. Mahbubur Rahman , pp. 66. MAM/Sektionen för Management, 2009.

The work

Författare / Author: Yousuf Chapal, Md. Mahbubur Rahman
chapal981@yahoo.com, mahbubfin@yahoo.com
Titel / Title: Free newspaper- the case analysis of bangladesh
Abstrakt Abstract:

The key research problem is to investigate the current newspaper industry and the eventual scope for a free newspaper company for building business and the advertize market in Bangladesh. The main purpose of our research is to present the actual situation of the newspaper industry and all branches of the industry in Bangladesh. Also the goal is to figure out the real situation of the advertisement market which is the most important building block for a free newspaper. We have tried to explore the exact state of the newspaper industry in Bangladesh and if there is any scope or feasibility to start a free newspaper company. We tried to find out the growth of the advertising market in print media especially and also focused on readership tendency among the different age groups. After all the analysis we found Bangladesh has a prospective market for starting a free news paper company in the future.

Ämnesord / Subject: Företagsekonomi - Business Administration\Information

Nyckelord / Keywords: free newspaper, business plan, news paper industry, advertisement in bangladesh.

Publication info

Dokument id / Document id:
Program:/ Programme Business Administration
Registreringsdatum / Date of registration: 02/03/2009
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Stefan Hellmer
stefan.hellmer@bth.se
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: freenewspaper.pdf (542 kB, öppnas i nytt fönster)