Inlämning av Examensarbete / Submission of Thesis

Georgina Guillen; Jennifer Katan; Bin Xu , pp. 100. ING/School of Engineering, 2010.

The work

Författare / Author: Georgina Guillen, Jennifer Katan, Bin Xu
Titel / Title: Behind the Scenes: Media Industry Stakeholders Collaborating Towards Sustainability
Abstrakt Abstract:

The aim of this research is to discover ways that multi-stakeholder platforms for collaboration can be instrumental in the efforts of the media industry to achieve compliance with sustainability. Industries have gained awareness of their responsibilities towards environmental, social and economic welfare, and the media has a powerful role within society. The media industry's behavior is reflected both through its impacts of business operations as well as media products. The premise of this research suggests that an effective platform model fosters interpersonal, stimulating and energizing conversations amongst stakeholders in a neutral and friendly environment. In collaboration with various media stakeholders and showcasing an existing UK-based platform, the Media CSR Forum, and in investigating its structure and membership dynamics, it was possible to gain insight of common challenges for media companies. We identified the potential for platform models to help media companies plan strategically with the Framework for Strategic Sustainable Development. Strategic planning for sustainable development can help the media industry to face the challenge that their current contribution to un-sustainability represents and become a key player for sustainable societies.

Ämnesord / Subject: Hållbar utveckling - Sustainability\Business
Hållbar utveckling - Sustainability\General
Nyckelord / Keywords: Media Industry, Sustainable Development, Sustainability/CSR/CR, Multi-Stakeholder Platform for Collaboration (MSPC), Framework for Strategic Sustainable Development (FSSD), Forum.

Publication info

Dokument id / Document id:
Program:/ Programme Strategic Leadership Towards Sustainability
Registreringsdatum / Date of registration: 07/06/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)


Handledare / Supervisor: Zaida Barcena
Examinator / Examiner: Sophie Hallstedt
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: ING/School of Engineering

+46 455 38 50 00
I samarbete med / In co-operation with: Media CSR Forum

Files & Access

Bifogad uppsats fil(er) / Files attached: behind the scenes-guillen katan xu.pdf (1747 kB, öppnas i nytt fönster)