Inlämning av Examensarbete / Submission of Thesis

Aissata Diallo; Nana Benyiwa Ewusie , pp. 69. MAM/Sektionen för Management, 2011.

The work

Författare / Author: Aissata Diallo, Nana Benyiwa Ewusie
Titel / Title: Corporate social responsibility and stakeholder management in Unilever Ghana ltd
Abstrakt Abstract:

The concept of Corporate Social Responsibility (CSR) and stakeholder management is relatively new to the Ghanaian business sector. Unilever Ghana ltd. has consistently had a prominent CSR drive in Ghana for several years. It has been found that stakeholder involvement in CSR is important for implementing relevant CSR programs which creates goodwill, good reputation and enhances business value. It is on this basis that this case study of Unilever Ghana was conducted. It investigates the CSR process of the company, the involvement and management of stakeholders in that regard and the relationship with corporate (financial) performance.
Using the stakeholder approach as theoretical frame, interviews with open-ended questioning style as well as documents are used as sources of evidence. Analysis of the data is done with the help of building empirical models which will serve as guidelines for management practitioners dealing with stakeholder relations and CSR in modern Ghana.

Ämnesord / Subject: Företagsekonomi - Business Administration\Management Control
Företagsekonomi - Business Administration\Organization
Hållbar utveckling - Sustainability\Strategic Planning
Nyckelord / Keywords: Stakeholder management, corporate social responsibility, strategy, stakeholder theory, business value

Publication info

Dokument id / Document id: houn-8kb2az
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 06/27/2011
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Dr. Jan Svanberg
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: bth2011diallo.pdf (349 kB, öppnas i nytt fönster)