Inlämning av Examensarbete / Submission of Thesis

Irfan Ameer; Maryam Javanmashmool; Amir Javanmashmool , pp. 60. MAM/Sektionen för Management, 2010.

The work

Författare / Author: Irfan Ameer, Maryam Javanmashmool, Amir Javanmashmool
irfangidi@hotmail.com, mary.javan@gmail.com, amirjavanm@gmail.com
Titel / Title: Brand Value Creation Through Stakeholders
Abstrakt Abstract:

In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. Brand equity and brand value terms are discussed with special emphases on their relation with the relevant stakeholders. The main idea behind this research is to reflect stakeholders‘ relations and their role in the brand value creation for the energy companies in Pakistan. For this purpose, we have used Richard Jones (2005) ―Stakeholder model of brand value‖ which shows that brand value is not only created by the customers but also by the all other relevant stakeholders.

Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Organization
Nyckelord / Keywords: brand value creation, stakeholders role in brand value, new branding techniques, PSO, stakeholders brand value model, richard jones model, power of stakeholders

Publication info

Dokument id / Document id:
Program:/ Programme Magisterprogram i Företagsekonomi/Master's Degree Programme in Business Administration (MSC)
Registreringsdatum / Date of registration: 09/06/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Philippe Rouchy
philippe.rouchy@bth.se
Examinator / Examiner: Eva Wittbom
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
I samarbete med / In co-operation with: Pakistan State Oil (PSO)
Anmärkningar / Comments:

Prefered contact through email: irfangidi@hotmail.com, irfanameer@yahoo.com, Mary.javan@gmail.com

primary phone no.0046 720 490 915
Secondary Phone No. 0092 40 5484714, 0092 300 2825839

Files & Access

Bifogad uppsats fil(er) / Files attached: brand value creation through stakeholders.pdf (1812 kB, öppnas i nytt fönster)