Inlämning av Examensarbete / Submission of Thesis

Marie Thulesius; John Viner , pp. 47. MAM/Sektionen för Management, 2011.

The work

Författare / Author: Marie Thulesius, John Viner
mthulesius@gmail.com, jrviner@mac.com
Titel / Title: The Triple Bottom Line - Can profit maximising organisations create social, environmental and economic value? With the Swedish cases Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv
Abstrakt Abstract:

Traditional concepts in economic theory state that the sole purpose of a company is to make as much money for its owners (or shareholders). This paper explores discussions and theories regarding alternatives to this model, and in doing so examines whether a business can simultaneously contribute to social and/or environmental issues in a meaningful way or benefit a wider group of interested parties beyond the traditional definition of owners.

The paper discusses traditional neo-liberal economic views of the company as well as various topics relating to Corporate Social Responsibility, sustainability, development and stakeholder theory. It then develops a condensed theory that the authors abstract from the literature on this subject, drawing on the similarities in theories developed by a range of theorists and academics.

Once the theoretical framework is presented, the results of a number of interviews, questionnaires and surveys are analysed in order to discuss the applicability of theories regarding a Triple Bottom Line to real business cases. Yin’s (2009) Case Study Method is used to collect and analyse evidence drawn from the corporate sector, academia and social entrepreneurs.

The Swedish cases; Ericsson, Tetra Pak, Max Hamburgers and Mitt Liv are analysed. They are three very different companies but to a certain extent alike when looking from a “Triple Bottom Line” view. Tetra Pak and Max are both private owned enterprise that do not have to struggle with myopic quarterly earnings to please the stock market and can therefore work with a longer time horizon in mind. Mitt Liv, which is a social enterprise and not a profit maximizing enterprise, on the other hand, has social issues as their core value proposition.

The authors conclude that despite considerable scepticism from academics, business people and development practitioners, particularly in Sweden perhaps due to relying too much on “the Nordic model”, more and more organisations, though, (small and large) are working in ways which generate profit while benefiting the environment as well as societies or communities where the business activity is conducted.

Ämnesord / Subject: Hållbar utveckling - Sustainability\Business
Företagsekonomi - Business Administration\Organization
Företagsekonomi - Business Administration\International Business
Nyckelord / Keywords: strategy, competitive advantage, bottom of the pyramid, social entrepreneurship, corporate social responsibility, development, stakeholder management, sustainability

Publication info

Dokument id / Document id: houn-8nmf49
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 11/15/2011
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Thomas Danborg
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

Marie Thulesius +46-70-6637222

Files & Access

Bifogad uppsats fil(er) / Files attached: bth2011viner.pdf (771 kB, öppnas i nytt fönster)