Jingjing Zhao; Wenbo zheng , pp. 81. MAM/Sektionen för Management, 2010.
With the development of economy, human concern more and more about environment protection and sustainability, especially the automotive industry, all the enterprises have been aware of that they will have no future if they cannot improve the technology of emission reduction or solve it by developing alternative energy.
China has attracted lots of attention due to the rapid economy development. However, automotive industry in China, in particular, Chinese private enterprises only has short history. At present, China has been the first vehicles production country, but just for manufacture. Chinese private auto enterprises are also playing an important role in this process. What will they do after being a "Manufacture King"?
In this thesis, we take BYD as a case study, use PEST, Five-forces, SWOT to analyse the factors those can affect the development of Chinese private automotive industry, besides, we also give some possible suggestions for them according to the analysis.