Inlämning av Examensarbete / Submission of Thesis

Roger Virdelo; Sonja Erlandsson , pp. 76. MAM/Sektionen för Management, 2007.

The work

Författare / Author: Roger Virdelo, Sonja Erlandsson
Titel / Title: Hur påverkar en konkurrensutsättning och ett varumärkesskifte statliga företags varumärkeshantering?
Översatt titel / Translated title: How does entering a competitive market and a name change effect government companies in their branding process?
Abstrakt Abstract:

It is important for all companies to be seen on a competitive market.
It’s all about positioning yourself so that you’re seen and that you’re
are attractive for both customers and employees. A crucial factor to
achieve this are how the brand are handle directly by the company it
self and by the market. Establishing a brand on the market is not easy
and it takes time to establish what the company stands for. To be able
to succeed with this you need to have a strategy and a strong belief on
the brand. Our theoretically contribution consist of the success factors
that has been from the analysis. Proposal for further studies are a
broader analysis with more companies and with customer surveys.

Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing

Nyckelord / Keywords: Brand identity, Corporate Identity, Competitive markets

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 06/27/2007
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master


Handledare / Supervisor: Thomas Michel
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: efc2f247-127d-46ea-8254-4ca415fb12c0.pdf (402 kB, öppnas i nytt fönster)