Inlämning av Examensarbete / Submission of Thesis

Muhammad Tahir; Muhammad Umar , pp. 68. MAM/Sektionen för Management, 2008.

The work

Författare / Author: Muhammad Tahir, Muhammad Umar
mstahirakram@yahoo.com
Titel / Title: Marketing Strategy of Islamic Banking Sector In Pakistan
Översatt titel / Translated title: Marketing Strategy of Islamic Banking Sector In Pakistan
Abstrakt Abstract:

There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. Our thesis has portrayed the current situation for Islamic banking in Pakistan by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. We have analyzed that the competition is very high in the industry and Islamic banks could take more market share by introducing the more innovative products with less price as compared to conventional banks and by widen up their branch network to all small and big cities of Pakistan.

Populärvetenskaplig beskrivning / Popular science summary: There has come a swift transition in the financial services in the world including Pakistan. A new mode of banking i.e. Islamic banking has been introduced and accepted widely in many countries of the world including Pakistan. Our thesis has portrayed the current situation for Islamic banking in Pakistan by investigating the current competition of the industry using porter five forces model and at macro level using PEST analysis. We have analyzed that the competition is very high in the industry and Islamic banks could take more market share by introducing the more innovative products with less price as compared to conventional banks and by widen up their branch network to all small and big cities of Pakistan.
Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Management Control
Företagsekonomi - Business Administration\Organization
Nyckelord / Keywords: Islamic Banking, Finance, Marketing Strategy, PEST analysis

Publication info

Dokument id / Document id:
Program:/ Programme Magisterprogram i Företagsekonomi/Master's Degree Programme in Business Administration (MSC)
Registreringsdatum / Date of registration: 07/09/2008
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Ian Robson
ian.robson@bth.se
Examinator / Examiner: Ian Robson
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
I samarbete med / In co-operation with: BTH
Anmärkningar / Comments:

mstahirakram@yahoo.com
um_chaudhry@hotmail.com

Files & Access

Bifogad uppsats fil(er) / Files attached: islamic banking.pdf (479 kB, öppnas i nytt fönster)