Inlämning av Examensarbete / Submission of Thesis

Mohammad Sohel Rana , pp. 53. MAM/Sektionen för Management, 2011.

The work

Författare / Author: Mohammad Sohel Rana
msrana_30@yahoo.com
Titel / Title: Product Reward Discounting on Variance of Time
Abstrakt Abstract:

Naturally individuals prefer to receive the rewards after purchasing a certain amount of products or services. Customer rewards program is an effective tool for the company to increase the customer loyalty. Luxury and necessity products can be offered as rewards under the product reward program. The main purpose of this study is to find out how individuals discount luxury rewards over necessity rewards in differences of time length. In this research empirical data has been collected from the students living in student apartments through the survey questionnaire. The respondents were given five time variances such as today, 1 month, 3 months, 6 months and 1 year to present their preferences between luxury and necessity products of equal value. After collecting and analyzing the survey data it was found that majority of the respondents prefers the necessity rewards in shorter period of time whereas in the longer delay they prefer the luxury rewards. Hence individuals discount luxury rewards over the necessity rewards of equal value in the variance of time.

Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Marketing
Nyckelord / Keywords: Customer Loyalty, Customer Reward Program, Immediate Reward, Delayed Reward, Discounting, Luxury Reward, Necessity Reward.

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 02/13/2011
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Jan Svanberg
jan.svanberg@sh.se
Examinator / Examiner: Eva Wittbom
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: product reward discounting.pdf (965 kB, öppnas i nytt fönster)