Esebamen; Xerviar Omeime , pp. 50. MAM/Sektionen för Management, 2011.
Football otherwise known as soccer (in America) has become much more than just a game to those that follow the game. It has become so much as the way of life for these followers that it is arguably one of cult status because of its strong enduring appeal and elevation to worship by those who follow the game. The English Premier League EPL has made the game even more popular with an estimated half a billion followers from over 200 countries, thus been tagged "The Greatest Show on Earth". With a followership of such magnitude (and one with a potential of increase growth), there is need to look at if foreign football fans are the future and key to really bigger money for these club. The analysis result of the thesis will give to those concerned, a better perspective of the issues in questions, a future outlook and how plans can be affected to address them.