Ilona Hadasch , pp. 38. DSN/School of Planning and Media Design, 2012.
The paper focuses on measures for a process of increasing the market share of public transportation
in the case of the city of Göteborg. Based on a general discussion of the question how people behave
in terms of traveling by public transportation or car and the theoretical framework sorting different
groups of measures of push and pull factors, a presentation of the use of measures in the case of the
city of Göteborg leads to the development of possible first steps.
Literature about travel behavior in theory and case studies offers background for concepts for
reducing car use like Motility and Travel Demand Management as well as for the concept of push and
pull factors. Interviews made with experts working with public transportation in the city of Göteborg
help to get an overview of several opinions about the implementation of different groups of
The main findings are the strengths and weaknesses of the key theoretical issues as well as the
experience already made with projects for increasing market share of the city of Göteborg.
When being aware of the findings, one can conclude that the communication and cooperation among
others between institutions and organizations has to get intensified to increase the market share of
public transportation in the case of the city of Göteborg.
Moreover for a successful process it is necessary to minimize the lack of research and the policy has
to consist of both soft and hard measures of push and pull factors as the combination includes more
target groups and matches the reality of practice.