Inlämning av Examensarbete / Submission of Thesis

Navaneethan Govindaraju; Rakesh Pallati , pp. 28. MAM/Sektionen för Management, 2012.

The work

Författare / Author: Navaneethan Govindaraju, Rakesh Pallati
Titel / Title: Business Plan Design: Green Touch
Abstrakt Abstract:

Green Touch is a start-up company in the Digital Menu arena that offers clients with an All in One Digital Technology solution and 24/7 customer support. Our goal is to offer a complete digital solution for the hospitality industry by offering state of the art technology which enables businesses to be more productive by reducing work flow for its employees and yet substantial increase profits.
Digital Menus increase profits in more ways than one, WOW your guests with live images of your dishes, allow instant customer service/support with one click, allow the power of social media increase your marketing/advertising returns by allowing your customers to recommend your establishment to their Face book friends directly from the tablet. There is nothing better than “Free Publicity”.
Green-touch digital menu provides many benefits compared to the old traditional way of serving the customers. These digital menus can be electronically updated with new features all the day within minutes. The prices of the items can be changed and the offers can also be updated instantly. As waiters in a restaurant can be a problem any day with their behavior to the customers, which results in losing your customers. Where as in other hand anyone who comes to a restaurant can directly order their food without waiting for a waiter, can benefits more features using this digital menu which are placed on their tables.

Ämnesord / Subject: Företagsekonomi - Business Administration\Organization
Företagsekonomi - Business Administration\International Business
Företagsekonomi - Business Administration\Marketing
Nyckelord / Keywords: Digital Menus, E-menus, Green Touch, Menus, Restaurant Menus

Publication info

Dokument id / Document id: houn-8vsscl
Program:/ Programme Masterprogram i innovation, entreprenörskap och affärsutveckling
Registreringsdatum / Date of registration: 07/01/2012
Uppsatstyp / Type of thesis: Masterarbete/Master's Thesis (120 credits)


Handledare / Supervisor: Lars Bengtsson
Examinator / Examiner: Lars Bengtsson
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

Rakesh Pallati,
Lindblomsvagen 97, LGH 1201
Ronneby 37233
Phone Number: 0046723260600

Files & Access

Bifogad uppsats fil(er) / Files attached: bth2012govindaraju.pdf (2752 kB, öppnas i nytt fönster)