Inlämning av Examensarbete / Submission of Thesis

Mauricio Aracena Kovacevic , pp. 48. MAM/Sektionen för Management, 2007.

The work

Författare / Author: Mauricio Aracena Kovacevic
mauricio.aracena@gmail.com
Titel / Title: Key Success Factors for Ericsson Mobile Platforms using Porter's Value Chain model
Abstrakt Abstract:

Title:
Key Success Factors for Ericsson Mobile Platforms using Porter's Value Chain model

Author:
Mauricio Aracena Kovacevic

Supervisor:
Dr. Klaus Solberg Søilen

Institution:
School of Management, Blekinge Institute of Technology

Course:
Master Thesis in Business Administration, 10 credits

Purpose:
The purpose of this study is to extract the Key Success Factors for Ericsson Mobile Platforms (EMP) by analyzing its value chain and possible areas of improvements. Furthermore, the aim of this study is to test the Value Grid concept as tool for strategic planning using the analysis of EMP’s value chain.

Methodology:
This master thesis is a case study of Ericsson Mobile Platforms (EMP) from an inside-out perspective. The data is collected from documentation and from semi-structured interviews with people from EMP. The theoretical framework is a combination of traditional theories such as value chain analysis and newer approaches like value networks and added-value chain.

Conclusions:
The value chain analysis and the research model used in this study demonstrated to be useful to identify the KSFs for EMP. Four KSFs were identified for EMP: ability to bring TTM cost-optimized platform with new technology; ability to integrate, test and deliver stable complex technology solutions in short time; excellent competence in radio technology; and finally, to have customers that generate high volumes. The KSFs for EMP resides in the fact that it has managed to define correctly the boundaries of the value chain activities, that is, it only does activities where it has core competences. After a deep analysis of the value chain and value system, the Value Grid concept proved to be an heuristic tool for finding opportunities of improvements for EMP. Finally, Value Grid framework seems to be suitable for firms who have value chains built on modular activities that can be re-used independently for creating other types of products.

Ämnesord / Subject: Företagsekonomi - Business Administration\International Business

Nyckelord / Keywords: Value chain, added-value chain, value networks, key success factors, Value Grid, strategy, mobile phone, mobile platform industry

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 07/05/2007
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master

Context

Handledare / Supervisor: Dr. Klaus Solberg Søilen
kss@bth.se
Examinator / Examiner: Dr. Klaus Solberg Søilen
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
I samarbete med / In co-operation with: Ericsson Mobile Platforms AB

Files & Access

Bifogad uppsats fil(er) / Files attached: