Inlämning av Examensarbete / Submission of Thesis

Christofer Svensson; Ulf Haglund , pp. 43. DSN/School of Planning and Media Design, 2012.

The work

Författare / Author: Christofer Svensson, Ulf Haglund
Titel / Title: Känsla kontra information i fotokommunikation
Abstrakt Abstract:

Photography has a big role in information sharing today. Especially in the hotel
industry where it is the closest thing a customer can get to the product that is being
sold. This study intends to find out how you can make use of rhetorical models and
techniques of photography to enhance the communication skills of photos of hotel
rooms. The main focus was to understand the difference between informative and
emotional photographs and what consumers themselves focus on when choosing a
hotel, and also how to use the collected information to create a larger buying interest
through hotel photography. Using previous research work and quantitative data
collection method, we have concluded that the informational and emotional
photography methods have obvious differences but also many similarities, and are
most effective used together and that the hotel consumer is more aware of the images
influence then we assumed.

Ämnesord / Subject: Medieteknik - Media Technology

Nyckelord / Keywords: Photography, informative, emotional, hotels, relational message, image rhetoric

Publication info

Dokument id / Document id: houn-8xspbv
Program:/ Programme Digital bildproduktion
Registreringsdatum / Date of registration: 09/03/2012
Uppsatstyp / Type of thesis: C-Uppsats


Handledare / Supervisor: Peter Giger
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: DSN/School of Planning and Media Design

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