Inlämning av Examensarbete / Submission of Thesis

Jordi Isse FE2409, pp. 43. MAM/Sektionen för Management, 2010.

The work

Författare / Author: Jordi Isse
Titel / Title: Cloud Computing and the Innovation Process of Technology Consulting
Abstrakt Abstract:

Cloud Computing is heralded as the next big thing in enterprise IT. It will likely
have a growing impact on IT and business activities in many organizations. It is
changing the way IT departments used to work in order to get competitive
advantages and meet the needs of the global economy. Accenture consulting
currently has an advantage because they are developing innovation inside and also
bringing innovation from outside to its current offer. However, what is of
particular interest in this research is the impact of new technology such as Cloud
Computing to Accenture’s Business Model as a consequence of the maturation of
the Internet as an IT platform. Accenture is opening its Business Model, using an
approach of Open Innovation, accessing external knowledge in order to support
their R&D processes. The firm is using both external and internal ideas to develop
new technologies to take them faster to the market, according to the studies of
Henry Chesbrough.
The intention of this thesis is to address the following questions; How Accenture
focuses on new markets and new businesses (such as Cloud Computing), as well as
their current business (such as SAP)? What kind of innovation process is Accenture
BM with SAP, according to the description made by Henry Chesbrough? How
Accenture by working on Cloud Computing is moving its BM from type 5 to 6
according to the description made by Chesbrough? To answer these questions an
exploratory case study approach was taken with the intention to detect patterns
and regularities that will help to precise the answers and capture the impact of
Cloud Computing to Accenture technology consulting services.
Accenture is passing from a Business Model type 5 where integrates its innovation
process connected to its Business Model and where is using IP as a financial asset;
to a Business Model type 6 where Accenture is able to change, and is changed by
the market, in other words, Accenture is creating a Business Model which is
adaptive and where its innovation process identify new Business Models, using its
IP as an strategic asset.
Even though Cloud Computing is at a nascent stage; to be successful organizations
should take small, incremental steps toward this new environment so can obtain
early benefits for applicable business situations, and learn how to deal with the
associated issues and risks. While cloud computing still has a long way to go
before proving its full value, Accenture is moving fast to make it a vital part of its
value proposition and its Business Model.

Ämnesord / Subject: Företagsekonomi - Business Administration\Management Control
Företagsekonomi - Business Administration\Information
Företagsekonomi - Business Administration\Management Control
Nyckelord / Keywords: Cloud Computing, Accenture Consulting, Business Model, Open Innovation and Alliances

Publication info

Dokument id / Document id:
Program:/ Programme Business Administration
Registreringsdatum / Date of registration: 06/16/2010
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)


Handledare / Supervisor: Philippe Rouchy
Examinator / Examiner: Wang Zhao
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: masterthesisjordi_final.pdf (2139 kB, öppnas i nytt fönster)