Malin Blom; Sabina Gunnarsson , pp. 56. MAM/Sektionen för Management, 2012.
Background: During the 2000s, there has been an increased interest in studying business management and strategy implementation with customer focus in public organisations. To achieve business goals it is important to continuously work with strategies to meet customerdemands for increased efficiency and service.
Purpose: The aim of the essay is to examine how to work on strategy implementation in a municipal real estate company from a management perspective in order to achieve overall goals.
Method: The study’s methodology is a case study based on qualitative telephone interviews
that were conducted with representatives in managerial positions from various levels of the
company. The choice of the qualitative data was considered relevant in relation to the chosen
topic of the thesis. The empirical data was then compared to the theoretical framework of the
Results: Strategies guide the company to achieve the overall goals, which are later on broken down into operational targets. The implementation of strategies takes place through changes in the work practices and procedures. The use of continuous feedback and established routines generates distinct efficiency advantages.