Omar Saleem Chishti , pp. 103. MAM/Sektionen för Management, 2009.
The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on
companies working in Web 2.0. Following key problems were
1. Often, most companies do not have a defined produc
2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams.
3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.