Inlämning av Examensarbete / Submission of Thesis

Omar Saleem Chishti , pp. 103. MAM/Sektionen för Management, 2009.

The work

Författare / Author: Omar Saleem Chishti
Titel / Title: Evolution of Product Management in Web 2.0
Abstrakt Abstract:

The aim was to study how product management is practiced in emerging startups in today‟s hi-tech world with emphasis on
companies working in Web 2.0. Following key problems were
assessed:
1. Often, most companies do not have a defined produc
management approach.
2. Product managers use their experience when assigned products rather than a uniform approach throughout the organization suggesting confusions within the teams.
3. Most Tech-startups are too focused on technological advancements that they ignore their intended clients – a reason why products fail.

Ämnesord / Subject: Företagsekonomi - Business Administration\International Business
Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Information
Nyckelord / Keywords: Product management, new product development, product manager, marketing strategies, clients and customers, web 2.0, internet, software-as-a-service, SaaS

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 01/05/2010
Uppsatstyp / Type of thesis: Masterarbete/Master's Thesis (120 credits)

Context

Handledare / Supervisor: Klaus Solberg Søilen
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00

Files & Access

Bifogad uppsats fil(er) / Files attached: omar_imba_thesis_final.pdf (1253 kB, öppnas i nytt fönster)