Inlämning av Examensarbete / Submission of Thesis

MAURICE NDALAHWA MARSHALLS , pp. 96. MAM/Sektionen för Management, 2007.

The work

Författare / Author: MAURICE NDALAHWA MARSHALLS
maurice.marshalls@gmail.com
Titel / Title: COUNTRY IMAGE AND ITS EFFECTS IN PROMOTING A TOURIST DESTINATION
Abstrakt Abstract:

The effects of country image on a tourist destination. The case in point South Africa’s image has suffered largely from its derogatory history. With an alarming increase of crime and terrorism activities, tourists are averse to travel to destinations curbed with the image problems.

The purpose of this thesis is to re-evaluate the existing theories on country image and contribute to the previous studies that have listed the main attributes of country image rather than “image” construct per se.


Country image encapsulate geopolitics, history, personal factors, information sources, and geographical dispensation.

Analysis: Collected data has been analyzed by means of comparing, classifying significant characters and transforming raw data to meaningful information which assisted in corroborating the selected theory against the case study.

Conclusion: Promoted image brand should always reflect the reality of a destination in question. The case in point SA has a room for a makeover of its image as a safe destination. Arguably, country’s image can be overhauled by reviewing curbing factors that were identified in this study. Notably, some of country image aspects as history and geographical dispensation can not be altered or easily manipulated. However, application of relevant marketing strategies as events and deeds were found relevant in SA context. Inevitably, successfully facilitation for the FIFA 2010 (events) could advance SA’s country profile in terms of trade, investment and tourism.

Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing
Företagsekonomi - Business Administration\Organization
Företagsekonomi - Business Administration\International Business
Nyckelord / Keywords: Image, Destinations, Promotion, Tourisim

Publication info

Dokument id / Document id:
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 04/13/2007
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master

Context

Handledare / Supervisor: DR. ANDERS HEDERSTIENA
anders.hederstierna@bth.se
Examinator / Examiner: ANDERS HEDERSTIENA
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

+358(0)443435556

Files & Access

Bifogad uppsats fil(er) / Files attached: marshalls evaluation copy.pdf (1159 kB, öppnas i nytt fönster)