Inlämning av Examensarbete / Submission of Thesis

Chin Yee Ng , pp. 64. MAM/Sektionen för Management, 2003.

The work

Författare / Author: Chin Yee Ng
ani@bth.se
Titel / Title: How Willingness to Communicate Varies Across Individuals With Different Preferences Towards Making Transactions Online
Abstrakt Abstract:

The purpose of this thesis is to examine the relationship between individuals’ levels of willingness to communicate and their preferences for making transactions online. Two different types of online transactions are being studied here, i.e. online shopping and online banking. Using theories relevant to this study, hypotheses are developed around the variables being studied. The hypotheses propose that: (1) there are significant differences in levels of willingness to communicate for people with different preferences between shopping online and in a retail store; (2) there are significant differences in levels of willingness to communicate for people with different preferences between paying bills online and at a bank counter. A structured questionnaire survey was conducted on approximately 200 university students in Ronneby, Sweden. Results from statistical test show that there are no significant differences in levels of willingness to communicate for people with different preferences between paying bills online and at a bank counter. However, statistical test shows that there are significant differences in levels of willingness to communicate for people with different preferences between shopping online and in a retail store. It is also observed that individuals with a stronger preference (either towards online shopping or “offline” shopping) tend to have a higher level of willingness to communicate than those who have a weaker preference or are neutral between online and “offline” shopping.

Ämnesord / Subject: Företagsekonomi - Business Administration\Marketing

Nyckelord / Keywords: Communication, Willingness To Communicate, Online Shopping, Transact, Online Banking, Preference, Personality, Consumer Behavior, Computer Anxiety, Communication Apprehension, Internet

Publication info

Dokument id / Document id:
Program:/ Programme Business Administration
Registreringsdatum / Date of registration: 01/27/2005
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master

Context

Handledare / Supervisor: Thomas A Michel
thomas.michel@bth.se
Examinator / Examiner: Anders Nilsson
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

Email: cyng02@student.bth.se
Address: Blk 325C Sengkang East Way, #10-629, Singapore 543325

Files & Access

Bifogad uppsats fil(er) / Files attached: chin yee_ng_masters_of_science_business_admin.doc (707 kB, öppnas i nytt fönster)