Inlämning av Examensarbete / Submission of Thesis

Julio Angulo MUC-2007:03, pp. 119. TEK/avd. för interaktion och systemdesign, 2007.

The work

Författare / Author: Julio Angulo
Titel / Title: The Emotional Driver - A Study of the Driving Experience and the Road Context
Abstrakt Abstract:

In modern societies the activity of driving has become almost an essential routine. Vehicles
are considered by many as indispensable tools for accomplishing their daily tasks and
they are the main form of transportation for millions of people. The average driver spends,
voluntarily, considerable amounts of time on the road, using their vehicle to transport himself
even for small distances and knowing that its use presents him with some form of
comfort and convenience; yet, drivers frequently regard their road experience as tiring and
fastidious, but their persistence in using their vehicle at every opportunity serves as proof
of a pleasurable experience. So far car manufacturers, traffic authorities and designers of
technology have been mainly concerned with aspects of the road that ensure drivers safety,
increase power engine, provide more comfort, and maintain better streets, etc; however, the
actual feelings of the driver as he travels through the streets has not yet been taken into a
great account by the developers of the road environment. For this reason this thesis tries
to create awareness on the existence and constant presence of people’s emotions as they
drive, which have the mutual power to influence their action on the road and their driving
In order to capture a drivers’ emotional experience this study uses three main methods.
One of them is Cultural Probes, consisting of common objects specifically Postcards,
Pictures, and Web-logs, to measure unknown factors about the users. The second is the
use of Ethnographic studies on the driving activities through the use of observations, the
popular talk-aloud-protocol and the shadow method. Finally, the Experience Sampling
Method is used, which tries to captures the experience of an individual as it unfolds in its
natural context. With the combined used of these three methods some of the main factors
of the road’s environment that are commonly able to influence the driver’s emotions in
negative or positive ways were discovered, which include the intensity and type of light,
the different types and sources of sound, the perceivable landscapes and surrounding
architectures and the different kinds of continuously occurring interactions. These are
just some of the many factors that can influence emotions on the road, and hopefully this
study will open the curiosity for a deeper study of these and other aspects of the emotional
driving experience.

Ämnesord / Subject: Datavetenskap - Computer Science\General
Datavetenskap - Computer Science\Effects on Society
Arbetsvetenskap - Human Work Science\General
Nyckelord / Keywords: Mobility, Ubiquitous Computing, Road Research

Publication info

Dokument id / Document id:
Program:/ Programme Ubiquitous Computing
Registreringsdatum / Date of registration: 09/11/2007
Uppsatstyp / Type of thesis: D-Uppsats/Magister/Master


Handledare / Supervisor: Marcus Sanchez Svensson
Examinator / Examiner: Marcus Sanchez-Svensson
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: TEK/avd. för interaktion och systemdesign
S-372 25 Ronneby
+46 455 38 50 00
I samarbete med / In co-operation with: Interactive Institute Stockholm
Anmärkningar / Comments:

Julio Angulo

Reforma #60, Col. Atlantida,
Mexico City, Mexico

66 - 3433 E. 49th Ave
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Vancouver, BC