Yao Yuqi , pp. 43. MAM/Sektionen för Management, 2012.
Xinmade.Com is a platform which based on the crowd sourcing and focused on the product development system. The aim is to help the individual or personal user to transfer the creative ideas to commercial goods, experiencing the creativity.
With many people of different roles of investor, customers and idea owner, a project initiator publishes ideas on Xinmade.com. Then the good idea will be developed to a new project after evaluation. Redesign and research will start along with the capital support from investors during the develop process. The aim of online Shop on xinemade.com is to finish the presales process after the product gets the minimum
Students and young women will be our major customers thus most of promotion should be focus on them. Our products must be full of passion, fashion and outstanding elements. Also these points should be highlighted in our promotions in order to attract our target customers who have particular lifestyle, personality and other values.