Roger Virdelo; Sonja Erlandsson , pp. 76. MAM/Sektionen för Management, 2007.
It is important for all companies to be seen on a competitive market.
It’s all about positioning yourself so that you’re seen and that you’re
are attractive for both customers and employees. A crucial factor to
achieve this are how the brand are handle directly by the company it
self and by the market. Establishing a brand on the market is not easy
and it takes time to establish what the company stands for. To be able
to succeed with this you need to have a strategy and a strong belief on
the brand. Our theoretically contribution consist of the success factors
that has been from the analysis. Proposal for further studies are a
broader analysis with more companies and with customer surveys.