Magnus Cejie , pp. 77. MAM/Sektionen för Management, 2004.
Purpose: The purpose of the thesis is to examine and explain which consumers who choose to, or not choose to, shop for clothes via Internet. This will give businesses, and the reader, a better understanding on the views, of customers, on E-business with clothes.
Procedure: A quantitative market research has been performed through a survey. Also the gathering of the material and the analysis is done with quantitative methods. The primary sources dominate the thesis.
Conclusion: The Swedish consumers with experience from buying clothes online have a high level of satisfaction and 96 % will consider doing it again. 85 % have done it more than once. Women stand for the greater part of those with multiple experiences. The foremost reason for the respondents to shop for clothes online is the comfortableness. That is the answer from 64 % of them. 54 % of the women compared to 29 % of the men do not think that the price is important when they order clothes on the Internet. When it comes to paying 40 % want to get an invoice, although only a few companies use that method. 57 % say that the longest waiting time accepted for delivery is 10 days. Difficulties in deciding size needed and lack of possibilities to examine the products are the biggest problems and most common reasons for people not to shop for clothes online. This also reflects in the kinds of clothes that are being sold on the Internet.
It is mostly shop-avoiding-singlebuyers who order clothes on the Internet. This changes the view of E Turban on different general types of customers.
Finally proposals for better presentation of measuring methods are presented.
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