Inlämning av Examensarbete / Submission of Thesis

Reed Evans; Ricardo García Guerra; Myriam Schaefer; Isabella Wagner , pp. 117. ING/School of Engineering, 2011.

The work

Författare / Author: Reed Evans, Ricardo García Guerra, Myriam Schaefer, Isabella Wagner,,,
Titel / Title: The Green Light towards Sustainability: Embedding Sustainability into a Branded Design Company
Abstrakt Abstract:

Production and consumption of products contribute to the global sustainability challenge by degrading natural and social systems. This thesis focuses on branded products, which through powerful images and meanings symbolise the core business of a company and a platform of identification for its stakeholders. This study investigates the possibility to align a brand and its company with sustainability. With the help of a small branded design company in Berlin, which served as case study, a strategic management planning process was conducted and action research was used to be able to engage the participants in creating movement towards sustainability. The research shows that there are major internal and external barriers and motivations that can either hinder or inspire. The actions and approaches that were identified for a branded design company represent possible means to transform its business towards sustainability. Natural resources are decreasing relative to the growth in human population and affluence. This fuels the need to develop more sustainable products so that human needs and natural eco-systems can thrive. A branded design company has the ability to help lead society through innovating products, services, and activities towards a sustainable future.

Ämnesord / Subject: Hållbar utveckling - Sustainability\Strategic Planning
Hållbar utveckling - Sustainability\Business
Hållbar utveckling - Sustainability\General
Nyckelord / Keywords: Strategic Sustainable Development, Systems Thinking, Strategic Management Planning, Brand, Sustainable Product Design, Innovation for Sustainability

Publication info

Dokument id / Document id: houn-8hmcmx
Program:/ Programme Strategic Leadership Towards Sustainability
Registreringsdatum / Date of registration: 06/08/2011
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)


Handledare / Supervisor: Anthony Thompson
Examinator / Examiner: Tamara Connell
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: ING/School of Engineering

+46 455 38 50 00
I samarbete med / In co-operation with: Ampelmann GmbH

Files & Access

Bifogad uppsats fil(er) / Files attached: bth2011evans.pdf (6868 kB, öppnas i nytt fönster)