Inlämning av Examensarbete / Submission of Thesis

Dziko Thunde , pp. 42. MAM/Sektionen för Management, 2010.

The work

Författare / Author: Dziko Thunde
dzikothunde@yahoo.com
Titel / Title: IMPACT OF GREY IMPORTS ON BRAND NEW CAR DEALERS: THE CASE OF MALAWI AND BOTSWANA
Abstrakt Abstract:

Title
Impact of Grey Imports on Brand New Car Dealers: The Case of Malawi and Botswana

Background
Rapid change in technology causes frequent improvements in durable goods like cars. Planned obsolescence and strict legislation make most car owners in rich countries like Japan to dispose off their cars and get new ones. This has led to growth of the market of gray imports in many Third World countries like Malawi and Botswana because the main consideration in purchasing a car by average income earners is affordability.

Purpose
The purpose of this paper was to find out if the increase in gray imports market has affected the brand new car dealers negatively by being substitute products to brand new cars. The study sought to answer the following questions. It sought to answer the following questions,
a) What is the impact of grey imports on brand new car dealers’ sales in Malawi and Botswana?, and
b) If the impact is negative, what strategies are they using in reaction to that impact?

Findings
The market for brand new cars is mainly fueled by bank loans, government loans and the government is the main customer (in Malawi and Botswana). OEM and OCM have great influence in South Africa that treacles down and affects the market of gray imports. Gray imports did not have a huge negative impact on brand new cars.

Conclusion
Gray imports affected sales of volume brands because gray imports have positive cross elasticity of demand and are therefore substitutes to low-level volume brands. Economy and premium brands have hardly been affected. Dealerships that have been affected mainly engage in strenuous marketing of back-up services to convince people to buy entry level (volume brand) brand new cars than going for gray imports that do not have back-up service and warranties.

Ämnesord / Subject: Företagsekonomi - Business Administration\International Business
Företagsekonomi - Business Administration\Management Control
Företagsekonomi - Business Administration\Marketing
Nyckelord / Keywords: Used Car, Motor dealers, Toyota, Toyota Malawi, Used Car dealers, Malawi, Botswana, Marketing, Car exporters, Used Cars from Japan, Second-hand cars, grey imports, Motor Centre

Publication info

Dokument id / Document id: houn-8ey9vk
Program:/ Programme Master of Business Administration (MBA)
Registreringsdatum / Date of registration: 03/15/2011
Uppsatstyp / Type of thesis: Magisterarbete/Master's Thesis (60 credits)

Context

Handledare / Supervisor: Jan Svanberg
jan.svanberg@sh.se
Examinator / Examiner: Eva Wittbom
Organisation / Organisation: Blekinge Institute of Technology
Institution / School: MAM/Sektionen för Management
S-372 25 Ronneby
+46 455 38 50 00
Anmärkningar / Comments:

+267 743 439 72; +1 717 263 145 9

Files & Access

Bifogad uppsats fil(er) / Files attached: final version thunde, dziko.pdf (814 kB, öppnas i nytt fönster)