Kristoffer Lundholm; Renaud Richard , pp. 211. TEK/avd. för maskinteknik, 2005.
In order to reach sustainability, all parts of the system “individuals within organisations within society within the biosphere” must change. Individuals are major leverage points, and being more efficient in engaging them to act strategically towards sustainability is and will be of critical importance. To explore how to help the engager improve this engagement process, the authors did a broad transdisciplinary literature review; structured their information in a “Five Elements Guide – Structured information to help engage individuals to act strategically towards sustainability”; and used three brief examples to illustrate how to use their results.
Based upon a deeper awareness about determinants of human behaviour and about how individuals change and become engaged, the results are structured into five interdependent elements:
- ‘The Fifth Element’ – Think ‘Systems’.
- ‘Earth’ – Understand yourself and what you want to achieve.
- ‘Water’ – Understand the other’s behaviour and the influence of context.
- ‘Air’ – Understand how change happens.
- ‘Fire’ – Design an approach and perform it.
This structure also allows for the addition of further findings that might be helpful for engaging individuals to act strategically towards sustainability.