Unident AB

Document type: Miscellaneous
Full text:
Author(s): Klaus Solberg Søilen, Stefan Huber
Title: Unident AB
Type of publication: case study
Year: 2004
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: kss@bth.se
Language: Swedish
Abstract: Abstract: Unident AB, a corporation based in Falkenberg/South West Sweden, deals with dental material. Its board consists of two young brothers who tried to launch a new dental product that their father intro-duced to them after having attended an international exhibition of dental products. Being only in their early twenties, the brothers originally man-aged the company beside their studies and other assignments.
Within only a few years after starting out in the early 1990s, the company experienced a remarkable success. It grew rapidly and soon employed more than 20 individuals. However, the rate of growth was too intense and company profits stagnated in 1999/2000.
The board decided to apply a strategic management system known as “Balanced Scorecard”. In short, the system, which was highly popular at the time, is based upon a number of measurements, soft and hard, to evaluate the performance of a company. Furthermore, it offers concrete strategies to transform numeric results into business strategies.
According to Unident AB, “Balanced Scorecard” has paid off as-tonishingly: The company has doubled in personnel and business volume since 2000. Today, Unident AB is a concern with two daughter compa-nies in Denmark and Norway and has a strong position within the Scan-dinavian market. However, one reason why only so few other companies have succeeded with “Balanced Scorecard” may be due to the difficulty of its implementation.
Subject: Business Administration\Marketing
Business Administration\Organization
Keywords: “Balanced Scorecard”, dental material, international exhibition
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