A method for alignment evaluation of product strategies among stakeholders (MASS) in software intensive product development

Document type: Journal Articles
Article type: Original article
Peer reviewed: Yes
Author(s): Mahvish Khurum, Tony Gorschek
Title: A method for alignment evaluation of product strategies among stakeholders (MASS) in software intensive product development
Journal: Journal of Software Maintenance and Evolution – Research and Practice
Year: 2011
Volume: 23
Issue: 7
Pagination: 494-516
ISSN: 1532-060X
Publisher: Wiley
URI/DOI: 10.1002/smr.536
ISI number: 000296138800002
Organization: Blekinge Institute of Technology
Department: School of Computing (Sektionen för datavetenskap och kommunikation)
School of Computing S-371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/com
Language: English
Abstract: Current practices in the industry are moving towards the market-driven development of software intensive products compared to customer-specific system development. Consequently, product management is faced with several challenges that have to be addressed as a part of the market-driven requirements engineering process. One of the important challenges is how to select the right mix of requirements, balancing short-term and long-term gains. One way to address this challenge is to utilize product strategies for selecting requirements. However, in order to do this the internal success-critical stakeholders (SCS) involved in strategies creation and requirements selection need to be aligned with respect to a product's strategic goals and objectives. This paper presents a method to enable the evaluation of degree of alignment between SCS with respect to the understanding and interpretation of a product's strategy. Further, the method not only enables the evaluation of alignment, but also specifically shows misalignment, and enables the identification of leading causes. The method has been developed in collaboration with the industry and its application is shown through a case study at Ericsson AB
Subject: Software Engineering\General
Keywords: Market-driven software intensive product development, Product strategy, Product value, Strategic product management, Strategy alignment. Technical product management
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