Waltergruppens skolor AB

Document type: Miscellaneous
Full text:
Author(s): Klaus Solberg Søilen, Stefan Huber
Title: Waltergruppens skolor AB
Type of publication: case study
Year: 2004
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: kss@bth.se
Language: Swedish
Abstract: Abstract: Waltergruppens skolor AB in Varberg/Middle Sweden, a pri-vate corporation operating in the educational sector, was a pioneer when so-called “free” schools (schools not run by communes) became legal in Sweden. Facing some resistance in the beginning, the organisation has expanded considerably during the last years. Today the company owns four high schools on the Swedish West Coast (Kungsbacka, Varberg, Falkenberg and Halmstad).
The owner and CEO keeps a strong economic perspective on his firm: He regards the students as “clients” and the teaching as a “prod-uct”. The school is organised as a business corporation and all staff are trained accordingly. The CEO underwent several marketing and strategy programs in order to improve operations. The aim of these courses has been to educate school management in leadership, marketing and eco-nomical strategies. So far the concept has been a success. The organisa-tion is growing rapidly and is receiving much positive attention in the media throughout Sweden.
Subject: Business Administration\Marketing
Business Administration\Organization
Keywords: educational sector, “free” schools, high schools
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