How Application Integration, Security Issues and Pricing Strategies in Business Intelligence Shape Vendor Differentiation

Document type: Conference Papers
Peer reviewed: Yes
Full text:
Author(s): Klaus Solberg Søilen, Anders Hasslinger
Title: How Application Integration, Security Issues and Pricing Strategies in Business Intelligence Shape Vendor Differentiation
Conference name: The 3rd European Competitive Intelligence Symposium
Year: 2009
Publisher: ECIS
City: Stockholm
Organization: Blekinge Institute of Technology
Department: School of Management (Sektionen för management)
School of Management S- 371 79 Karlskrona
+46 455 38 50 00
http://www.bth.se/mam/
Authors e-mail: kss@bth.se
Language: English
Abstract: This paper is investigating, through a mixed-method research combining interviews and an online survey, how BI vendors differentiate themselves when it comes to application integration, security issues and pricing strategies. The conclusion is that BI vendors differentiated themselves mainly by having individual definitions of what BI is. Buyers should therefore compare vendors through the vendor’s definition of Business Intelligence. Security issues were mainly user centric and pricing strategies implied that vendors approach buyers in a similar way where they offered standardized software bundles that could require some degree of customization in order for the buyer to derive the maximum benefit from the applications. It can be deduced from the obtained results that the most competitive BI vendors are acting more homogenous towards buyers when they offer their products and handle customers, compared to niche BI vendors.
Subject: Business Administration\Information
Business Administration\Marketing
Economics\Macro Economics
Keywords: Business Intelligence, Software production, Application Integration, Pricing Strategies, Security Issues, Definitions
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